The retail landscape in Hong Kong faced a challenging start to 2025, with overall retail sales declining by 3.2% in January. However, amidst this downturn, X Pay emerged as a game-changer for merchants, enabling them to not only navigate the tough market conditions but also achieve significant business growth.

X Pay’s Record-Breaking Performance During CNY 2025

The 2025 Chinese New Year (CNY) period marked a milestone for X Pay, showcasing its ability to drive consumer engagement and merchant success. X Pay achieved an impressive 186% year-on-year (YoY) growth in total transaction volume, with online merchant transactions skyrocketing by over 40 times. This growth was fueled by a 310% increase in new X Pay users, highlighting the rising consumer preference for Buy Now, Pay Later (BNPL) solutions.

Industry-Wide Growth Highlights

X Pay’s impact was felt across multiple sectors, with some industries experiencing exponential growth:

• Electronics: +658%
• Furniture & Home Goods: +1371%
• Fashion Retail: +540%
• Dining: +40%
• Beauty & Personal Care: +10%
• Daily Essentials: +124%

Merchants leveraging X Pay also benefited from higher customer retention rates, with beauty services (+48.7%), F&B (+37.5%), and health & wellness (+25.2%) leading the way.

Festive Promotions: A Catalyst for Sales

X Pay’s CNY promotional campaigns played a pivotal role in driving merchant revenue. These initiatives contributed to an incremental 8% increase in X Pay transactions over the month, with categories like fashion accessories, consumer electronics, and mobile devices seeing the most significant impact.

Expanding Market Presence Across Hong Kong

X Pay’s influence extended across key districts in Hong Kong, with Kwun Tong, Yau Tsim Mong, and Sha Tin emerging as top transaction areas. This growth underscores X Pay’s increasing penetration in both commercial and residential hubs, solidifying its position as a trusted payment solution for merchants and consumers alike.

Join X Pay Today

As the retail landscape continues to evolve, X Pay remains committed to empowering merchants with innovative payment solutions that drive growth and enhance customer engagement. Join X Pay today and unlock new business opportunities with us!

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