X Wallet continues to push the boundaries of innovation by inviting award-winning actor Anthony Wong and popular idol 193 (ERROR member Denis Kwok) as brand ambassadors. Through an insightful cross-generational dialogue, the campaign explores the core concept of “Time Wisdom,” showcasing how X Wallet leverages innovative technology to empower users to efficiently manage resources, seize the moment, and achieve personal goals, while spearheading a new trend in smart financial management.

X Pay: Flexible Payment Solutions for Smarter Spending

As a revolutionary payment solution under X Wallet, X Pay is committed to delivering a more flexible and convenient consumption experience to users. With its “Buy Now, Pay Later” model, consumers can immediately enjoy products or services, then choose installment plans tailored to their needs. This approach optimizes cash flow, reduces financial stress, and enhances decision-making freedom in spending. X Pay aligns with the AI-driven generation’s pursuit of financial autonomy, making it the trusted partner for everyday transactions.

Watch Ad: 《X Wallet – 識先買後付，贏過99.9%嘅人！》| X Pay主題廣告 | A.I.世代流動資金

Comprehensive Multimedia Advertising Campaign Launched for Maximum Brand Reach

To further promote X Pay’s services, X Wallet has launched a large-scale multimedia advertising campaign! A 45-second brand-themed commercial and a 30-second X Pay product ad will be broadcast across major TV channels, including TVB Jade, ViuTV, and NowTV. Additionally, a radio version voiced by renowned artist Jan Lamb will air during prime time on Commercial Radio.

Outdoor advertisements will dominate digital screens at key MTR stations such as Kowloon Tong, Central, and Diamond Hill, while extending coverage to multiple bus routes, 1,500 residential and office building screens, and the iconic LED Well display in Mong Kok. This ensures extensive brand visibility and city-wide engagement.

Smart Financial Management for a New Era: Freedom in Every Step

X Pay redefines traditional consumption frameworks with its innovative payment solutions, inviting users to embrace a smarter, more flexible financial future. Take every step with confidence and freedom.