In 2024, X Pay’s Buy-Now-Pay-Later (BNPL) service solidified its position as a leading financial solution, driven by the unwavering trust and support of our extensive network of merchants. This collaboration has not only enabled us to deliver innovative financial tools but also empowered consumers to manage their cash flow effectively while making purchases. The trust placed in us by our merchants has been instrumental in fostering mutually beneficial partnerships that enhance the shopping experience for users.

Key Growth Metrics in 2024

The past year has been marked by extraordinary growth across multiple dimensions:

• Business Growth: Total Merchant GMV surged by an impressive 356% year-over-year (YoY).
• Transaction Volume Growth: Total transactions increased by 492% YoY, reflecting the growing adoption of X Pay’s services.
• User Growth: Monthly Active Users (MAUs) grew by 473% YoY, underscoring the platform’s expanding reach.
• Rising Power of Gen Z: Gen Z accounted for 61% of new users, highlighting their increasing influence in the digital payment landscape.
• User Profile: A significant 58% of app users are from the Post-90s era, with a gender split of 57% male and 43% female.
• User Spending Insights: The top categories—Fashion, Electronics, and Beauty Services—powered 79.3% of total GMV, reflecting consumers’ pursuit of technological innovation, personal style, and self-care.

Looking Ahead to 2025

As we move into 2025, X Pay is poised to expand its horizons by forging partnerships with even more platforms, merchants, and users. Our focus will be on enhancing the payment experience by seamlessly integrating our services into diverse shopping environments. By offering flexible payment options tailored to individual needs, we aim to ensure smoother and more efficient transactions for our customers.

Our Vision for the Future

Our vision extends beyond market expansion; it’s about building a community where consumers feel empowered and local merchants can thrive. We are committed to leveraging cutting-edge technology and innovative practices to create a payment ecosystem that prioritizes convenience, security, and satisfaction for all stakeholders.

A Collaborative Journey

Together with our partners, we are paving the way for a brighter financial future—one characterized by trust, accessibility, and growth. In 2024, we laid a strong foundation for success. In 2025, we are excited to take this journey further, delivering seamless and efficient payment experiences that shape a better tomorrow.

X Pay remains dedicated to empowering consumers, supporting merchants, and driving innovation in the digital payment space. Join us as we continue to redefine the future of financial solutions.

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